Giles Houston

Giles brings a wealth of experience across sectors — from customer loyalty and commercial strategy in professional sport, to leadership roles in telecoms, cloud, and now AI. The thread running through it all is his ability to forge lasting, profitable partnerships that deliver real value.

At Aiphoria, Giles leads our global partner strategy, working with telcos, platform providers, service integrators, and resellers to scale our reach and impact.

He’s still trying to figure out how to incorporate more skiing and cycling into the working day.

Giles’s experience

Giles has spent his career operating at the intersection of strategy, sales, and partnerships — driving growth through relationships that work. He has led international commercial efforts, secured multi-year enterprise deals, and launched high-profile alliances across Europe, North America, and Asia-Pacific.

Whether negotiating with tier-1 telcos or building channel strategies from the ground up, Giles brings clarity, creativity, and calm to complex deals. His approach is grounded in mutual value creation — aligning incentives, building trust, and ensuring execution.

Giles is a believer in long-term partnership over short-term win — and he’s helped Aiphoria establish itself as a trusted ally in a fast-moving, high-expectation ecosystem.

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